Showing posts from August, 2013

Book Review - Nature's Fortune by Mark Tercek

Nature's Fortune: How Business and Society Thrive by Investing in Nature By Mark R. Tercek, Jonathan S. Adams

In the introduction to Nature's Fortune, author Mark Tercek cites the book which started him on his path to becoming first an environmentalist at Goldman Sachs, then in 2008, the CEO of The Nature Conservancy and ultimately led to the publishing of this book:
"I read The New Economy of Nature: The Quest to Make Conservation Profitable, the 2002 book by Stanford University's Gretchen Daily, a professor of environmental science. The book explained the workings of ecosystems and how they delivered goods and services to people. This scientific explanation of nature delivering value began to build my appreciation for nature and prompted me to reflect on opportunities and price tags"
A few pages on, he describes how the two perspectives - environmentalism and business - can mesh to protect nature:
"Environmentalists generally believe in nature's inherent va…